Web Summit Lisbon 2026 · online
Two bottles, same label. One of them is a copy.
We packed this demo for our stand at Web Summit Lisbon 2026. Storm Charles closed the venue on our stand day, so we put it here. Try it from wherever you are: it takes five minutes.
The problem
Brands lose money to copies today, and from 2027 the EU requires product data in a passport. The same code answers both.
A counterfeiter copies the whole label, QR code included, and a phone camera opens the same page for the copy as for the original. In the EU, counterfeits cost €16 billion a year in lost sales in clothing, cosmetics and toys alone (EUIPO). In the demo: bottle B.
Under EU rules a passport can cover a whole model or batch, and its code has to be shared with every retailer and marketplace. Scanning it tells you what the product line should be. Which item you're holding is a separate question. In the demo: every bottle opens the same passport.
Predictable serial numbers can be guessed and printed in bulk. Junction codes are not predictable (a granted Italian patent covers how they are generated), so a made-up code is refused at the first scan, even without the app. In the demo: the invented code.
Products cleared for one country turn up in another, at another price, and nobody sees them leave. The Junction app flags a scan outside the item's allowed countries. In the demo: bottle C.
Once an item leaves the shop, the brand doesn't know who owns it, where it is or who resold it. With Junction the buyer registers the item in their name and ownership moves with each resale, so the brand keeps a line to every owner. In the demo: bottle A, waiting for its first owner.
From 18 February 2027 some batteries need a registered digital product passport; other categories follow from 2027. Re-label once, for both.
Step 1 · 90 seconds
The problem, and how one code on the label answers it. Start here.
Step 2 · your phone
On a phone you can't scan your own screen. Here's what the app shows.
The app says
Genuine product, not yet activated.
The app says
This code is already registered to another owner. If someone is selling you this piece as new, ask for proof of origin.
No app? Your camera opens the digital product passport (DPP) of both bottles. Now try a code we made up: it gets refused straight away.
Scan an invented codeA passport describes the product model. A copied label carries a real code, so it opens the same passport as the original.
The Junction app checks who that code belongs to. Unknown, already used or locked: the copy gets caught at the scan. Same code, two answers: the passport and the check.
Bottle C
Bottle C is genuine, but it is only cleared for sale in Switzerland. Scan it from anywhere else and the app tells you it left its market.
Scan with the Junction app
Step 3 · the passport
This is what opens when you scan the bottle, read live from the Junction DPP service. The bottle is a demonstration product and every value is illustrative.
From 18 February 2027, EV, light transport and industrial batteries above 2 kWh need a registered battery passport under Regulation (EU) 2023/1542. Other product categories follow in phases from 2027.
Junction is pre-launch. The bottle is a demonstration product and every value in its passport is illustrative.
Step 4 · talk to us
Book a call and we will walk you through it. Prefer to write? Send us a question and we will reply by email.
Book a callWe reply from info@dojunction.online.
